About
The Red House Company was founded in Venice in 2009, through the managerial experience of Caroline Gucchierato and Marco Malafante.
“Red House” is the name of the very first property that we set up for tourist rental.
After years of constant growth and development, the company now manages more than 40 prestigious properties.
The objective of the company is to enhance real estate investments in the city of Venice, offering new service standards to both visitors and homeowners.
In order to achieve this, The Red House Company has focused on the combined development of technology and corporate culture, with constant investment in research and a regular update of staff training.
Caroline Gucchierato comes from the world of associations: at the age of 28, she became the youngest female executive of Confindustria. Subsequently, she obtained a postgraduate Master’s degree in Business Administration from Bocconi University.
Marco Malafante worked in the management of the sales department of international companies, holding the role of Country Manager and Executive Board Member for Bell Microproducts.
In 2014, coming to manage dozens of different houses, Marco decided to take part in international fairs of the tourism and rental housing sector, which is subject to growing technological development. Thanks to this intuition, The Red House Company came into contact with a community of more than 6.000 American and European companies operating in this market, finding an international meeting ground that has led the company to invest in technologically advanced products. In fact, since 2014, The Red House Company has become the most technologically advanced tourist rental company in Italy.
We do not simply rent houses,
we deliver dreams;
and we are able to deliver them
by investing in research and technology.Marco Malafante
The Red House Company has further grown in recent years, as has the number of its loyal customers, pleased with the increased offer and quality of the service. House guests are diverse and varied: from young traveling couples drawn by the quality-price ratio that is most unusual for Venice, to people who combine work with the pleasure of a unique context, to visiting professors from universities and foundations, and to exhibition curators and collaborators linked to the activity and life of the Venice Biennale pavilions.
Exchange, beauty, and hospitality:
the greatness of Venice has always been founded
on these values,
which we have made ours.Caroline Gucchierato
The Red House Company is becoming a point of reference in Venetian cultural industry: art galleries, institutions, museums, etc. The number of those who turn to Caroline and Marco to guarantee the best hospitality for visiting artists and art world operators is expanding.
For the same reasons, The Red House Company also has many loyal business customers: in fact, companies are used to working with an interlocutor who is fluent in the international language of “Business to Business”; a company profile that is as rare as it is appreciated in the panorama of the Venetian tourism industry.
2017 was yet another year of growth and development. The goal of The Red House Company for year 2018 is to consistently follow the corporate vision: further increasing the number of bookings, on the one hand, while also increasing the profits of the customers who have entrusted them with the management of their homes, on the other.
At the heart of the strategy for the coming year is the development of an effective communication project aimed at trimming the amount of unsold dates, and optimizing the proposal of last-minute offers thanks to cutting-edge software for the dynamic variation of prices in relation to market demand. In the last four years, The Red House Company has sponsored international cultural events organized by the Centro Studi Veneziani del Governo Tedesco.
MISSION
The Red House Company believes in quality tourism for the benefit of local activities, which are an important part of a city’s cultural assets.
We work to offer excellent and dedicated services every day.
Our company results from the work of a team in which each person collaborates to best welcome guests, make hospitality unique, and enhance property value.
